It has multiple benefits that will help you speak to customers and potential customers regardless of where they are, it enables you to reach all the corners of the world. Are you applying this source? Or are you still "analogue" and missing out on this awesome marketing chance, which enables you to tell the world about your products or services by a simple click?
Growth of Traffic
Your website traffic is greatly increased by social media. Each time you share your content on social media users get an opportunity to access your website. Sharing content that is of importance on your social account will generate an increase in inbound traffic and the result is high chances of making a conversion which is equal to more sales. This is what any business is set up for.
Brand Authority
You must be aware of the importance of advertising and how sometimes you need to dig deep into your pockets to advertise a product. How would you feel if you could sit back and relax as your die-hard customers who appreciate your products advertise them for you? Social media can make this possible and if you are wondering how. Here’s how. Strengthening your business brand loyalty and customer satisfaction are paramount. The two are made possible by communication. When your company posts on social media and engages the customers giving feedback and answers to their questions it creates a positive image confirming that your company has their interests at heart. A few satisfied customers are all you need, once they vocalise their positive purchase experience they will be the best advertisers you will ever get.
SEO Rankings
Optimizing your website and updating your blog used to be the only aspects required for calculation of SEO rankings but all that has changed. Recent developments show that social media contributes majorly in calculating rankings. When your business shares content on social media you are automatically sending out a brand signal to the search engines both your brand validity and constancy are represented here and your integrity is highlighted here too.
Increased Brand Awareness
91% of marketers who spent a few hours per week on social media recorded an increase in their product brand visibility by a great margin and while at it increased actual sales. Social media is easy to use and you will concur with me that it is not only stress-free but is one of the most effective digital marketing platforms that can be used to make your business seen. In case you are wondering how to get started at this here is how to go about it; create social media profiles for your business, then start networking with others and watch your brand recognition increases. Having a social media page for your brand will definitely benefit your business and based on how active your page is, you can have a massive audience for your business in a very short time.
Communicate with your Customers
Just like communication is a key element in a relationship a business setting is not different. Social media is the perfect channel for interacting and engaging customers. The secret here is that the more you communicate with your audience the more you build the chances of conversion, remember your audience here is potential buyers. Ensuring that you get a two-way communication with your targeted audience will enable you to know their wishes this will enable you easily cater to their interests. Besides, engagement and communication will result in marketing your brand to a large market in real terms and establishment of that brand in a very simple since by so doing you will win their attention and here is where you drop your brand by conveying it.
Marketplace Awareness
Social media is an effective complementary research tool. It’s one of the best ways to help you find the need and wants of your customers indirectly. Coming from the horse’s mouth these wants and needs are definitely reliable. This is marketplace awareness and is the most valuable advantage of social media. The activities on your profiles will give you a glimpse of customers’ opinions and interests that no one would have ever told you. It can also help you get information about your industry, this will benefit you in such a way that you will get to understand your industry better. With the growth of your audience on social media, you can then take advantage and use additional tools to find out other demographics of your customers.
Saves you Money
Social media marketing is the most cost-effective way of advertising your business. Creating a social media account is absolutely free for most networking platforms. Paid advertising on social media is available should you opt to take that route. My advice is to start small so that you access what you should expect. A little money and time invested here can significantly increase your conversion rates and give you good profits.
Final Words
Social media has many benefits for both start-ups and established brands. If you keep your page active by updating on a regular basis the right marketing, the flow of traffic will be boosted, SEO will be improved and brand loyalty heightened. Customers will be much more satisfied and that is what is important. Competition on social media increases with each passing day, don't waste a chance as your competitors grab your potential customers, start today and see the growth of your business and there is no better way to achieve this than seeking help from the professionals.
American Marketing Company (AMARCO) is here for your business, they offer consulting services, strategic planning, web design and marketing, digital marketing, predictive marketing, graphic design to mention but a few. The staffs at AMARCO are highly trained, professional and very responsive. Do not stick your head in the sand and think that social media not a key to your success because I am afraid you will be making a big mistake.